GTM PLAYBOOK
Find your first AI service customers: buyer hypothesis and paid-pilot worksheet
You have a prototype but an uncertain buyer. Define the payer, a current problem and a small offer on one page.
YOUR OUTPUT
A buyer hypothesis and a scoped paid-pilot proposal
Find evidence of a current problem
Start with a public request, hiring signal or a workflow problem described in a conversation. Separate observations from your belief that a company might buy. Identify both the user and the payer.
Offer a job with a clear finish
Write down customer inputs, deliverables, timing, acceptance criteria and responsibilities. AI can research and prototype; a person decides price, accountability and exceptions. Label a sample as a sample.
Make an offer the buyer can decline
Use a permitted contact route to test the problem and the scoped offer. Ask what would make it unnecessary, worth paying for and feasible to deliver. Finishing a deck is preparation; a buyer response is evaluation.
DECIDE BEFORE YOU TEST
Set decision criteria before testing.
- Keep
- If the payer confirms the problem and agrees on inputs, acceptance and a next conversation, define the paid pilot.
- Adapt
- If the problem is real but the offer misses, change one of the audience, job scope or sample.
- Stop
- Stop that offer if input access is not permitted, delivery exceeds capacity or the buyer declines. A small silent sample does not disprove an entire market.
YOUR WORKSHEET
Turn a buyer hypothesis into a paid-pilot proposal.
Separate a reason someone might buy from what they actually confirm. Replace the example with your own evidence and conditions.
Nothing you type is submitted or saved. Switching sheets keeps each draft on this page. Copy your work before leaving.
GO DEEPER
Explore the sources and other workflows.
WORK ON YOUR BUSINESS
Work through how you sell and deliver.
Tell us what you offer, who you hope will buy and where progress stalls. Your experiment sheet does not need to be finished.
The External AI Strategy Department supports discussion and direction. The External AI Delivery Department adds building workflows and software within an agreed scope.
First consultation: free. About 60 minutes + a concise summary. An inquiry does not confirm a booking or paid contract.
Review pricing and scope