GTM PLAYBOOK
Keep sales moving while you deliver.
For solo service founders relying on referrals. Choose the stalled step in research, meeting preparation or follow-up.
YOUR OUTPUT
A reason to approach each buyer and a concrete next step
Start with work you can deliver
Use your strengths and current delivery capacity to define fit. Compare segments in a broad market; invest in deeper understanding for scarce, important buyers. Set volume from the time actually available.
Turn AI research into useful questions
Keep the source URL, check date, observed change and solution hypothesis together. Use the meeting to understand consequences and decision ownership, instead of repeating questions public information already answers.
Turn commitments and objections into action
After the meeting, capture commitments, owners, dates and missing inputs. AI drafts; a person checks before contact. Use replies, rejection reasons and agreed next steps to revise targeting and offers.
DECIDE BEFORE YOU TEST
Set decision criteria before testing.
- Keep
- Keep the step when review stays within budget, quality holds and buyers agree on useful next actions.
- Adapt
- If faster drafts require more corrections, revise the meeting inputs and review criteria.
- Stop
- Hold drafts containing false facts or commitments before sending. End contact when a recipient asks you to stop.
YOUR NEXT SEVEN DAYS
Turn a hypothesis into a buyer test.
Seven days is a suggested first review window. Prepare the offer, then seek a response through a permitted contact route. Set time, spending and delivery limits for your own situation.
This field is not submitted or saved. Copy it before leaving the page. Share only what you can disclose when consulting us.
GO DEEPER
Explore the sources and other workflows.
Choose research inputs and review points for founder-led meeting preparation
Sales preparation consumes the day: an Apollo-inspired way to build a reason to contactConnect meeting records to follow-up drafts you can review
After the sales meeting: preserve commitments before drafting the follow-up- AI-native GTM: a practical guide for solo founders and small teams
WORK ON YOUR BUSINESS
Work through how you sell and deliver.
Tell us what you offer, who you hope will buy and where progress stalls. Your experiment sheet does not need to be finished.
AI advisory covers discussion and direction. Building workflows or software is scoped separately.
First consultation: free for now. About 60 minutes + a concise summary. An inquiry does not confirm a booking or paid contract.
Review pricing and scope